FIZZNESS
Fizzness is a New York-based wellness and beauty brand. Founded by former culinary graduates Jamie Giardino and Kayla Lyn. The brand's signature product is effervescent Kombucha powder, simply diluted in water. The graphic identity for Fizzness was created under the artistic direction of Paperwhite studio. The brand combines minimalist graphic codes inspired by the world of science, with the contrast of a saturated, colorful photographic universe. The logo has been designed to reflect the product's simplicity of use, the lightness and well-being it provides.

FIZZNESS
Fizzness is a New York-based wellness and beauty brand. Founded by former culinary graduates Jamie Giardino and Kayla Lyn. The brand's signature product is effervescent Kombucha powder, simply diluted in water. The graphic identity for Fizzness was created under the artistic direction of Paperwhite studio. The brand combines minimalist graphic codes inspired by the world of science, with the contrast of a saturated, colorful photographic universe. The logo has been designed to reflect the product's simplicity of use, the lightness and well-being it provides.