Gruppetto is a cycling club based in Ghent (Belgium) and founded in 2018 by a group of amateur and semi-professionals friends, in order to meet on weekends and participate in competitions. Black is essential on all equipment (jerseys, waders and caps) to differentiate itself from other clubs of the province through simplicity. The logo used is simple and reflects the specificities of cycling by the fine details of its drawing. The double 't' also works as a symbol, using all the characteristics of the design alone. To promote the club to cycling fans or to promote different sporting events in East Flanders, posters, flyers and social networks have been developed. The combination of characters SangBleu Kingdom and Swiss Int'l from the Swiss Typefaces foundry presents the different information on a white background, sometimes accompanied by photographs.